How to Do Great Work Without Being an Asshole
It’s long been an accepted, almost celebrated, fact of the creative industries that long hours, chaotic workflows and egotistical colleagues are just the price you pay to produce great work. How to Do Great Work Without Being an Asshole explains how this toxic culture is actually the enemy of creativity, and with greater accountability and transparency in the industry — and more choice for young talent — than ever before, this unsustainable way of doing business is a ticking time bomb.
This is a straight-talking, fun read for all creatives: Director or junior, at an agency or client-side, working in design, advertising, publishing, fashion or film.
Packed with anecdotes, self-analysis flowcharts (are YOU the asshole?!), humorous graphics, and helpful exercises and action plans for better working practices.
Simple strategies can easily be implemented to create a happier, more productive team and — importantly — BETTER WORK!.
Read this guide to develop the ultimate creative process and bring your productivity and teamwork to a new level.