Ten Principles for Good Design: Dieter Rams
A thoughtfully designed exploration of Rams’ work, crucially presented in an easily-to-understand, comprehensively illustrated way that showcases the many highlights of the designer’s vast four-decade career. The hardcover book distills Rams’ ideas in a way that’s essential for anyone interested in design across the disciplines
For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as “good design is innovative”; “good design is aesthetic”; “good design is useful”, etc., this bestselling book presents one hundred items that embody these guidelines. Taken together, the images and texts offer the most comprehensive overview of Dieter Rams’ work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.